• Title. Behavioural Economics
• Presentation of the concept. It explains what this new concept consists of, where it comes from, and what are the essential or differentiating elements or proposals it brings. It uses the necessary literature and research from secondary sources to understand the degree of maturity of the concept in the expansion curve.
This section may contain the following points:
• Consider the key concepts and definitions of the topic in question.
• Impact on Market Research. Reflection on the impact that the development of this new concept has on the usual practice of market research.
Taking into account the knowledge gained in Market Research and Trend Search and Analysis, this section may contain answers to questions such as the following:
• Market research that has used these concepts in its methodology. In all cases, it must contain a final reflection on the usefulness and benefits of
using that concept.
• Bibliography. Quote APA style.
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