Spss exercise | Marketing homework help

 these questions below is from the attachment for my group project. I have exercise 2. 

EXERCISE 2: Analysis of Data with Frequency Distributions

Note: Use Percent (with missing value counting). Do not use valid percent (missing values are not counted).

1. What percentage of all respondents attended at least 1 movie in the past year?

Answer:

2. What percentage of all respondents never buy food items at a movie?

Answer:

3. Produce a table indicating the percentage of all respondents that consider each of the movie theater items in question 5 of the questionnaire very important. List the top 5 movie items in descending order (start with the movie items that have the highest percentage of the very important responses).

Answer: Using the template below to summarize your results.

Most Important Movie Theater Selection Factors

Rank

Selection Factor

Percentage favoring

1

Comfortable Chairs (Q5d)

63.00%

2

3

4

5

6

7

8

9

4. What percentage of respondents consider the “newspaper” a very important source of information about movies playing at movie theaters?

Answer:

5. What percentage of respondents considers the “Internet” a very unimportant source of information about movies playing at movie theaters?

Answer:

6. By observing the distribution of responses for Q8a, Q8b, Q8c, and Q8d, which is the most popular purchase option for movie theater tickets?

Answer:

7. Produce a table listing in descending order the percentage of respondents that consider each of the movie theater information sources (Q7) very important?

Answer:

Most Popular Sources for Movie Theater Information

Movie theater information source

Percent of Respondents Indicating Very Important

Internet

44.40%

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