Business Question

Learning Goal: I’m working on a business question and need an explanation and answer to help me learn.

1. Do you believe that having a superior technology alone is enough to ensure that a company will have a

long-term sustainable advantage? Explain how you would define “superior technology” and describe why

you feel that this is or isn’t the case, using at least two current tech companies as examples.

2. The world has been rocked in many ways by the COVID pandemic. It has changed people’s lives and has

upset entire industries. Name two current tech companies that have been significantly affected by the

pandemic in some way. For each, describe how the pandemic has affected its business, and explain what

you think it should do to regain its footing as the pandemic passes, in order to regain (or develop) a long-

term competitive advantage.

3. What do you think distinguishes a disruptive idea from an innovative idea? That is, what must be present

in order for something to be considered a true disruption? Name two existing tech companies that you

feel have disrupted an industry through an innovation or other meaningful action, and explain why you

believe the effect was disruptive, not just incremental.

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