Marketing Product Analysis based on PowerPoint.
In making product adaptations, international marketers use such frameworks as the Product Layer Model and Product Life Cycle. How do these frameworks apply to the product category you have chosen for your project? In answering the question, address the following:
In what stage of the product life cycle would the product be in the host country? Explain your answer.
What layer of the product (core, actual, augmented, etc.) would be the most relevant for cultural adaptations? Explain the logic. In answering this question, you may want to use Hofstede’s dimension.
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