VIDEO LINK FOR REFERENCE – https://www.youtube.com/watch?v=vCAMYv7vIVE
AFTER READING THE WORK OF CRISTIAN PLEASE ELABORATE A PARAGRAPH (5+ sentences) in length TO COMMENT YOUR OPINION ABOUT IT
1) I believe that this is a good idea for Target to implement because of how it may boost sales for the company. Target implementing an idea that will increase the publicity of the brand can benefit the company’s sales revenue. By having Target coming out in the news and media it has a chance of increasing the number of customers the company has been receiving the last couple of months before the free advertisement on the media. From a marketing standpoint, I believe that this is a great idea due to how since the implementation is controversial the public will be speaking about it which gives Target more publicity compared to its competitors. In addition, I believe that is also possible that the sales per customer increases due to how all the toys are in the same place which could increase the number of toys the customers buy. I believe that if the news about the company is not outright negative, that it can be beneficial for the brand.
2) The positives that can be associated with this change is that Target is trying to implement a rather controversial idea that may bring in more customers at their stores. This change can positively affect the brand as being a pioneer in its industry distancing itself from its competitors. Target may be receiving praise and acknowledgment from different famous individuals that agree with this new implementation. The negatives that may be associated with this change is that the implementation maybe to controversial causing many potential customers to shop somewhere else. It is possible that the same way the public might perceive the idea as a good implementation, the public can also comprehend it as a bad implementation. The media may talk very poor about the company decreasing the representation that the brand had before the implementation went public.
3) I believe that in the short run that this change will benefit Target to increase its marketing, sales, and brand name. I believe that if the marketing team is successfully able to have Target to be spoken about it in public that it has done a job that benefits the company. However, I believe that in the long term this doesn’t impact Target that significantly because of how after a few weeks the news about the implementation will settle down and the public will forget about the new idea that Target had. I believe that these implementations usually only benefit for a couple of months due to how Target is receiving more customer traffic than usual due to all the chatter about the decision. I believe that this decision is not going to keep Target far from its competitors in the industry and that they will have to continue to use other strategies to compete in the long term.
4) One can see how it was implemented in the Target website of the gender-neutral signs. In the toys category it is not divided by girls or boys but by age the child or by the specific category of the toy. I believe that the website does a successful job of implementing the gender-neutral signs in the toys section of the website because of how there is no mention of the word boys or girls. I don’t believe that there is anything that needs improvement on the website. The only suggestion that I believe can help improve the toy category is by having a subsection that shows the most sold and popular toys that the company has to offer. The reason I suggest this is because it gives the customer a gender-neutral option of picking products that are most publicly desirable. Other than this suggestion I believe that the website does well in its implementatioN
AFTER READING THE WORK OF ALEXANDRA PLEASE ELABORATE A PARAGRAPH (5+ sentences) in length TO COMMENT YOUR OPINION ABOUT IT
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