Case Analysis

Learning Goal: I’m working on a business question and need an explanation and answer to help me learn.

Twitter Case Study: Use the required textbook to answer the following questions

1. Managers must analyze the external environment in order to minimize or eliminate threats

and exploit opportunities. Use Porter’s five-forces model to provide more than one example of how forces in the competitive environment may have contributed to Twitter’s lower-than-expected performance.

2. Managers must analyze the internal environment in order to identify strengths and

weaknesses. What steps could Twitter take to enhance its resources or capabilities in relation to the four criteria based on the Resource-Based view of the firm?

3a. Define business-level strategy.

3b. Based on the generic strategies, for each possible business-level strategy, provide plausible

recommendations that the CEO of Twitter could use to focus his efforts.

4a. Define corporate-level strategy.

4b. Managers can create value through diversification initiatives. Provide more than one

example of diversification efforts that Twitter could pursue in order to create more value for shareholders.

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