Policy Brief

PART 1: PLEASE READ CAREFULLY:

I NEED THIS PAPER TO BE EDITED  AND THE  BACKGROUND AND MONITORING PLAN SHOULD BE COMPLETELY RE-WRITTEN WITH COMPLETELY NEW REFERENCES. 5 REFERENCES ARE NEEDED PER INSTRUCTIONS.

AGAIN THE  BACKGROUND  AND MONITORING PART SHOULD BE COMPLETELY RE-WRITTEN. THE CAMPAIGN PLAN PART CAN BE EDITED AND THE PARTS  ARE FINE BUT CAN BE EDITED AS WELL.

PLEASE USE COMPLETELY DIFFERENT REFERENCES.

SEE ACTUAL PAPER ATTACHED WHICH NEEDS TO BE EDITED.

TOPIC : BINGE DRINKING

Policy Brief: Health Communication Campaign

You have been hired as a consultant to identify a health issue that they should invest in for their community. You will present your findings in the form of a policy brief.  The policy brief is an opportunity for you to integrate what you learned in the course and to create a plan for a health communication campaign based on a selected health issue. This policy brief should synthesize and apply all aspects covered in this course into a comprehensive plan in this brief.

About the Policy Brief/Campaign

You will be asked to create a health communication campaign addressing a public health issue of your choice. This health issue, and your target population, should be focused in a rural and/or underserved population setting. Theories and chapter readings discussed throughout the course should guide your campaign strategy. It also will be important to consider how the broader information environment could amplify or dampen the effects of your created campaign.

Policy Brief Components (do not change the order of the sections below):

Introduction- clearly lay the foundation and introduce your campaign in a succinct manner.
Target Population & Targeted Behavior (s)- who are you reaching with your campaign? Be specific (i.e. 18-24-year-old minority youth in Loudon County VA who smoke).
Make sure you are targeting a rural and/or underserved population.  You are using the same target population from the assignment you submitted on 2/6 for this policy brief.

If you have changed your topic since that assignment submission and my associated feedback, please contact me to make sure your target population is on track.

If you aren’t on track with your target population then the policy brief and communications campaign will not be done correctly.

Background (nature and magnitude of the problem) – what is the health problem?

Why is it a problem?

What is the evidence based to support your position

Campaign Plan- what specifically will you do in this campaign (what is the design)?

How do you know this is the best way to deliver your campaign? What theory (or theories) will guide the design and delivery?

How will you disseminate or get this campaign out to your target audience?

You aren’t designing the plan here, but you are discussing it and justifying it (based on the literature) here. In Part II, you will design a campaign.

Monitoring Plan- how will you know (and measure) if your campaign is successful? (you won’t actually do this, but if you had to how would you approach this?)

Conclusion- wrap up your brief in a logical and succinct manner that pulls all of your paper elements together.

Policy Brief Specifications:

Times New Roman size 12 font
Single-spaced
No less than 2 pages and no more than 3 pages
.75 inch margins all around
APA style
At least 5 peer-reviewed articles.
Reputable websites can be used, but do not count toward the 5 peer-reviewed articles.

PART 2:

Directions:  Building off of the topic you wrote about for your policy brief, you will design a campaign that highlights the importance of health communication to a specific audience (based again on what you discussed in your policy brief).

These will be in the form of one are more of the following (be creative):

Print ad
Infographic
Webpage content
Video
Edutainment
Commercial
Play/skit
Other mediums

For example, you might design a print campaign (e.g., poster) targeted toward encouraging medical practitioners to embrace palliative care and collaborative health communication. On this poster, you might show two contrasting images – one where the patient looks like a puzzle, divided up with different type of practitioner labels on each part of the body (representing the current biomedical model) versus one where all those different providers are circled around and touching the patient (representing a patient-centered approach to palliative care).

The point of this communication campaign is to persuade others about the importance of the particular health topic you selected in the policy brief- make them aware of health communication through this work and show them why health communication matters.

IF IT EXCEED NUMBER OF PAGES I WILL ADD FUNDS

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