Management Question

Learning Goal: I’m working on a management question and need guidance to help me learn.

Late assignment will be accepted only for three days with deduction (May 11, 9 am), every calendar day 10 points of deduction will be applied. When I read your essay, if any content is not related with given topic, I am going to deselect the unrelated portion and count only the rest of the written part ( I had a student who copy the textbook and type to fulfill the essay portion of 1000 words, ended with receiving -60 points.)

Please see the detailed essay assignment requirement that it is same contents as your syllabus. (Do it today and get it over with it. It is easy assignment, don’t be afraid.)

*Course requirement – Writing an essay.

You need to write an essay as a course requirement. You can choose one from the following two topics, or you can write on both topics.

1. (We are all consumer- textbook chapter 3 ~9): Who are you as consumer? As a consumer, what are your internal factors (refer textbook chapter 3,4,5,and 6- how you learn about fashion information, your attitude and motivation as consumer, your personality as a consumer, or etc.) and external factors (refer textbook chapter 7,8, and 9- about your ethnicity, your age cohort, your culture, your family, your neighborhood, and etc. ) influence your fashion shopping decision?
2. (Target market analysis- textbook chapter 10 ~ 14): Imagine that you are going to start a business in 20 years. Describe your future business. Who could be your target consumer? What is the business items (either product or service or both)? Where will you have that business and what is the promotion plan for your business? And what is the justification of all above?

The most important thing about this assignment is describing your own thoughts and feelings. I want to hear about your ideas in your own voice (so please do not copy other people’s stories). This assignment is designed as a course requirement. So, there are no allocated points for this assignment. Instead, if you do not submit this paper or your paper do not meet the minimum requirements (described below), you will lose points that will be deducted from the sum of your four test scores.

Here are the minimum requirements:

1. Submit your essay on time. It is due 11 pm on 5/9/2022. You need to upload your essay on the Canvas website PRIOR to the deadline. The uploading site on the Canvas will be open on 5/6/2022. Thus, you will have 3 working days to upload your essay.
2. Length – Minimum 1000 words, Maximum 2000 words, single spaced. This means that the essay should be at least two pages. I will count the words in the main text only, excluding the title, name, and other miscellaneous information (e.g., course number). If your essay is shorter than 1000 words, you will lose points (-1 point/word). So, if your essay has 980 words, you will lose 20 points. An essay with over 2000 words won’t be penalized, but I highly recommend that you should keep the length within 2000 words.

The maximum points you can lose due to the length will be -30. This means that even if your essay is shorter than 970 words, 30 points will be deducted. Losing 30 points means that your final grade will move one letter grade down. So, if your estimated final grade based on the exam scores is a B+, your final grade will be a C+ after 30 points are deducted.