Who is able to complete this discussion question?

 Mobile Advertising and Mobile Commerce [WLO: 3] [CLOs: 4, 5] Twitter        


Prior to beginning work on this assignment, review Chapter 15: Global  Marketing and the Digital Revolution and refer back to Chapter 9:  Global Market-Entry Strategies: Licensing, Investment, and Strategic  Alliances in your text.

Mobile advertising and mobile commerce are terms that describe the  use of cellphones as channels for delivering advertising messages and  conducting product and service transactions. Choose between Starbucks  and McDonald’s and imagine you have a contract with this company to  strategize and enhance its mobile advertising and mobile commerce  activities. Do some research and see what already is available in terms  of mobile advertising and mobile commerce for your company.

In your discussion post you will

  • Summarize current mobile advertising and mobile commerce activities being used by your contract company.
  • Formulate a new mobile strategy for your contract company around the use of GPS and mobile payment. 
    • Select two implementation challenges if your proposal is accepted to roll out globally.
    • If the company decides to enter a new market via licensing versus  investment, how would it impact the new mobile strategy that you are  proposing?

Your initial discussion post should be 275 words. Cite your textbook and any other sources used to support your ideas. 

Chapter 9 & 15 is attached below from the text. 

Text cited:  Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com 

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