Retail management and merchandising final assignment | BBA324

The past decade has seen the advent of the Online Store in many parts of the world. While this phenomenon began with the sale of individual products and services, it has fast developed into a plethora of fully fledged Online Retail Stores selling bigger varieties of products to even fill-up whole shopping baskets. Some Online Stores constitute the whole business while others have been positioned to complement existing traditional retail stores to help them meet the needs of new customers for whom a traditional in-store experience is not an attraction. The advent of the Coronavirus, which saw lockdowns and movement restrictions being imposed in many societies, has also created many new opportunities for online retail businesses.

For this assignment, you are required to help a traditional retailer establish online presence in order to retain existing customers and gain new ones. Mindful of the kind of customer who would navigate towards online shopping, what would be the key considerations of your plan?

The aim of this assignment is to assess the extent to which you have understood the key differentiators between traditional retailing and online shopping, as well as the lifestyles and needs of the customers who would be drawn to the Online Store. How would you target and retain them in this space? How would you position an already known traditional retail brand in this space?

This activity must meet the following formatting requirements:

• Font size 12

• Type-face Ariel and Times New Roman

• Double-spaced

• 1,200 words

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

mahjong ways 2