For the Week 5 Case Study, you will review the Casper case at the end of Chapter 11 (page 319-321). Upon thorough review of the case, you will then answer the (4) questions for discussion regarding the case. It is not sufficient to state your opinions alone; you must be able to back up your responses by applying marketing concepts from the text with the case data that supports your findings.

Through writing this case study you will be required to demonstrate a knowledge of how to integrate marketing concepts with the case data, how to conduct research, and how to properly cite sources using APA formatting guidelines. You will be responsible for using a minimum of 2 scholarly/peer-reviewed sources. Textbooks are not considered scholarly/peer-reviewed sources; however, they may still be included as a supplemental reference. You will also be responsible for writing the case study in an essay format (introduction paragraph, body paragraphs, and conclusion paragraph).

Be as thorough as possible when writing your responses, and remember, this is an academic assignment, so no “text-talk,” no conversational tone, and ABOVE ALL OTHER THINGS… don’t plagiarize!! Lastly, spell-check and proofread your work!