Please answer the question

Learning Goal: I’m working on a management question and need an explanation and answer to help me learn.

I want to discuss this topic

Week 8: Interactive Learning Activity


8.1 Learning Outcomes:

  • Explain the differences among promotion, publicity, personal selling, and advertising.
  • Explain the differences among promotion, publicity, personal selling, and advertising.
  • Describe the advantages and disadvantages of the various advertising media.
  • Identify four basic methods for preparing an advertising budget.
  • Explain practical methods for stretching an entrepreneur’s advertising budget.
  • Explain why pricing is both an art and a science.
  • Discuss the relationship among pricing, image, competition and value.
  • Describe effective pricing strategies for both new and existing products and services.
  • Explain the pricing techniques used by retailers, manufacturers, and service firms.
  • Describe the impact of credit on pricing.

8.2 Action Required:


  • Watch the short video at the following link


8.3 Test your Knowledge (Question):


  • How could an entrepreneur use the Internet to advertise his/her business?
  • MGT 402

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