fashion marketing

Learning Goal: I’m working on a marketing writing question and need an explanation and answer to help me learn.

Assignment type: Brand Extension

Word Count: 2,000

Due date: October 20th 2022

Time due: 11:59pm

Document Type: word doc and word docx only

For the purpose of this assignment, you will have to create a brand extension for a brand of your choice. You must choose a brand that is well established, a brand that has plenty of reliable sources online.

Your brand extension should consist of the following:

• Executive Summary
• Rationale/Justification (the reason as to why your group has come up with the idea of the new extension)
• History of Brand (this could be a timeline of the brand and the story behind the business)
• PESTLE Analysis (include a minimum of 4 points per factor)
• SWOT Analysis (include a minimum of 4 points per factors)
• New products(s)
• New customer(s)
• New competitors
• New marketing strategy
• New organisational structure
• Recommendations

Please share the responsibility of the report fairly amongst your group.